Founder & Creative Director

    Julio Cruz

    Senior Social Media Manager — Content Marketing · Digital Strategy · Brand Growth. Based in San Diego, CA.

    5+

    Years Experience

    300+

    Assets / Year

    10

    Pro Athletes Managed

    1

    Brand Exit

    Creative Social Media Manager with 5+ years of experience growing hospitality, lifestyle, hotel, restaurant, and e-commerce brands through strategic content, short-form video, influencer marketing, and digital campaigns. Founder of a boutique social media agency and multiple consumer brands with hands-on experience scaling businesses through content, branding, social media, and e-commerce.

    Professional Experience

    The work.

    Senior Social Media Manager

    Tower23 Hotel & JRDN Restaurant

    2023 – Present

    • Manage social media strategy across Instagram, TikTok and Facebook.
    • Produce 300+ social media assets annually including photography, Reels and campaigns.
    • Lead multi-brand campaigns, influencer collaborations and seasonal marketing initiatives.

    Creative Director

    Social Media Agency (Onsite Creatives)

    2024 – Present

    • Manage multiple client accounts across hospitality and lifestyle brands.
    • Develop content calendars, websites, branding, and paid/organic campaigns.
    • Serve as the primary client contact from strategy through execution.

    Founder & Marketing Director

    RIDE-S3 Surf Brand

    2018 – 2023

    • Founded and scaled the RIDE-S3 surf apparel brand, leading all branding, marketing, and business operations.
    • Managed 10 sponsored professional athletes and all social media, partnerships, and content creation.
    • Built and managed the Amazon Store, driving online sales through e-commerce and digital marketing.
    • Directed photography, videography, product launches, and influencer campaigns.
    • Successfully sold the company at a significant profit after building and scaling the business.

    Marketing & E-Commerce Manager

    Glowra Wellness

    2024 – Present

    • Built Shopify and TikTok Shop operations.
    • Managed creator partnerships, affiliate marketing, and UGC campaigns.

    Marketing Consultant

    723 Ice Company

    2024

    • Led website redesign, brand messaging, SEO copy, and marketing strategy.

    Approach

    How I think about content.

    Most agencies treat social media like a checklist — post, report, repeat. That's not how feeds actually work. A scroll-stopping feed isn't built on volume. It's built on attention architecture: knowing exactly what stops the thumb, what keeps the eyes on screen, and what makes someone tap follow instead of swipe away.

    Every brand I've grown has taught me the same thing: the best content doesn't look like an ad. It looks like something you'd actually want to see. My job is to find that intersection — between what the brand needs to say and what the audience actually wants to watch.

    At Onsite Creatives, I bring that same thinking to every client. No templates. No cookie-cutter grids. Just content engineered to perform, built by someone who's done it across hospitality, e-commerce, lifestyle, and action sports.

    Let's build your engine.

    Book a free strategy call. We'll tear apart your current funnel and show you what's possible in 90 days.